So, we’ve created this killer blog or forum or content site or ecommerce site or…Well…That’s a lot of or’s. Let’s just say, we’ve created our website. Cool right? Good. Now, there are two types of traffic I want to quickly mention what each type is. The first is organic which comes search engines. The other is referred traffic (as I call it) which comes from another site like Digg, Stumble, or even just another blog. The most beneficial traffic you can have is organic.
Because of that, we want to target it as much as we can. When you see these people saying their site makes $100 a day from Adsense, it’s not because of return visitors, it’s because of that organic traffic. They are click happy and they are the ones you want to target if you run a site where Adsense is big. This blog is different…No Adsense. So, we target traffic in general. But, if you were looking to get that organic traffic, you need to get ranked in the search engines. How? Build links. So, I’m going to take you into my head and let you see what I do when I am link building. Come along on the journey.
Step One: Find Same Niche Sites
The first thing I do is go out and look for the blogs that are in a similar niche. Therefore, on this blog, I went in search of: JohnChow.com, JohnCow.com, ProBlogger.net, etc, etc…But, don’t just stick to the big blogs. Find the little blogs as well. Why? They’re links to. Put together as many of these sites as you can. If you can only find ten in your niche, write them all down in a word document. If you can find fifty, write them down. You want to have as many as you can so you can prepare your campaign.
Step Two: Find High PR Directories
Look, I think page rank is ridiculous…Unfortunately, a ton of people think it is the WORLD. Because of that, you want to have it. To get it, you need to find directories that have good page rank. Try to find directories that are going to let you deep link as well. Having a high PR home page is great. Having page rank on your inner pages…Even greater. If you can find about ten of these, you’re pretty good. Granted, more is better, but in one day, stick to ten.
Step Three: Get to Work
This is where you begin commenting and submitting your blog to the directories. Make sure your comments are good. Whether they come from a do_follow or no_follow blogs, make them good and link back with the keyword you want to rank for. According to a test by Jon Waraas, Google still indexes with no follow links. So, get them. Comment with good comments…I’ll write a post later on about what makes a good comment and a bad comment.
The next step is to submit to the directories. Since you’re going to hopefully be deep linking to a few of your stories, do some research and find what keywords are searched a lot that correlate to that story. If you can get those keywords to rank well for you, your stories will bring in more traffic. There’s nothing better than a deep linked article getting traffic for you. That’s money in the bank, baby…That’s money in the bank.
Watch and Enjoy
The truth of the matter is this…Link building sucks, but it’s effective. In any given day, I am building links for any of my five different websites. Why? Links are necessary. If you spend a total of six hours working on ONE blog, spend a good bulk of that time writing content, but spend at least one hour a day commenting and building links back to your blog. You won’t see it today…You won’t see it tomorrow. But in six months or a year, the benefits of you building all those links will be tremendous.
Is it full proof? Of course not. But, as you can see from the strategy I use, it does build links. The blogs will appreciate it because they are getting comments. The directories will appreciate it because they’re getting submissions. And you’ll love it because you’re ranking for the keywords you want. It’s effective, but it can get boring. So, try and find that discipline to get the work done. Links will bring traffic. And links will get you indexed and ranked better. It’s really as simple as that.

July 31st, 2008 at 7:53 pm
Nice summary. Yes, I’ve found that Google often ignores nofollow and still passes on link juice. Blog comments are a fast and fun way of getting links.
July 31st, 2008 at 10:39 pm
I agree. Blog commenting can definitely bring some nice amounts of back links and is pretty basic. I think because you’re throwing in your opinion, it makes it easier.