Earnings Exposed

You have probably heard numerous times that you don’t want to throw all your eggs in one basket and earn only from Adsense. I agree with that. But, forget the fact that more and more people are getting frustrated with Adsense because of the decrease in the amount of money we’re making per click and look at the ease in which Adsense can be added to your blog. More importantly, though, look at the problem that can come from that ease.

Signing up for Adsense is as easy as one, two, three. Hell, I don’t even remember what is required. If I can remember, they actually approve you and it’s not an instanteous approval. But, I might be wrong. Regardless, signing up is basic and before you know it, you’ve got your ads and you are plugging them on your blog looking to make a ton of money. Suddenly you realize that you’re not going to make as much as you had first expected. What happened?

You thought Adsense was your ultimate solution to success. I’ve found, unfortunately, that Adsense is not the most productive when it comes to blogs; however, it is effective when your blog is small and you’re just looking to make a little money everyday. So, it’s ideal for those small bloggers that just want to see some money starting to come in. Unfortunately, the dream of money can corrupt us and we don’t see the bigger picture.

What happens when your blog finally becomes bigger? How do you know when to expand? If you rely entirely on Adsense, that thought of easy money will get in the way of you making that necessary jump from using a company like Google to doing your own private advertising. As you can see on this blog, we don’t use Adsense. Why? The real money is in private advertising.

The point I am trying to make, in a weird sort of way, is that while Adsense can be effective on your blog (if you use it correctly), you cannot get comfortable and you cannot settle with whatever Adsense earns for you. If you want to earn more, experiment. Try different things out. Go ahead and throw up an affiliate offer. Try and sell some 125×125s. If you start there and begin to grow, you’ll see your earnings grow a lot. Don’t be sucked into the thought of easy money with Adsense. The money is much better when you use Adsense only as a compliment to other earnings.