You started a blog and you picked a theme. Congratulations. Now comes the part you have been wanting to do since you first had the idea of starting a blog and that’s writing the actual blog posts. Before I tell you what I consider to be the techniques for an effective blog post, understand this: it is your blog and you write however you want.
But, if you do like to follow certain tools that I have found work effective, continue reading. These are techniques that I try to implement to increase the content. So, without me rambling on any longer, here are some techniques I urge you to consider when writing your blog posts…
The Six Tips to Making Those Effective Blog Posts
- Please write with correct grammar. I am not saying you need to sit down and edit it for hours on end, fine tuning the grammar and the sentence structure so that it is suitable for your PhD thesis. However, if you’re using WordPress, use the spell check feature. Even if it means re-reading the content once more to make sure it sounds right.
- Have a title that works. I used “Six Tips to Writing an Effective Blog Post.” I have found that using something like that works because it tells people exactly what you are going to provide for them. Six tips. They can relate to numbers and it makes it easier to organize the article. Which leads me to point three.
- Structure the content. Notice Nomar’s article about Search Engine News. He titled each section which divides it up and makes it more structured. Structure to a post makes it easier to read and doesn’t intimidate people quite as much.
- On to the topic of intimidation comes the length of paragraphs. I break this rule sometimes, but the length of a paragraph that people want to read is three or four sentences. Don’t write long, ranty looking paragraphs because that just turns the reader off. Even if your article is long as hell, if it’s broken up into shorter paragraphs, people will want to read it more.
- Use images. I suck at this. But, a picture is worth a thousand words. By using images, not only can you break up the article more like in number four, but you can also make it more appealing to readers. Images make people happy.
- Leave it on a happy note. Ask them to comment, leave a way for them to subscribe to your RSS feed and just make them feel welcomed. By making them feel genuinely welcomed, they’ll come back time and time again to read more of your content.
These rules are not cemented in stone. They are not the tell all, know all, most effective way of publishing the best content. But, I think that by doing these six methods, you are increasing your chances of publishing real effective content. Try it out and see what works for you. Perhaps with your niche, really long paragraphs work. But, short ones are effective in a lot of case.
What do you think? What do you do when you write a blog post to try and make it the most effective?
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