Earnings Exposed

As I said in my article about link building, there are two types of traffic I refer to. The first is organic traffic which is the traffic that comes from search engine and the other is the type of traffic that is referred to from another site, whether it be direct traffic, social networking sites (like stumble, digg) and or just another website. Obviously you can break the traffic down into more specific types, but those are the two real generic types.

Each one has its own benefits and each one has its pluses and minuses. But, mostly importantly, each one is necessary for your site to really grow big. You won’t have the best success possible if you’re lacking in one of those departments. Have only organic traffic and you’ll be missing out on a huge market in the social bookmarking area and have only that and you’re missing out on a huge market in organic traffic. So, strive for both. But, here are the pros and cons of each.

Organic Traffic:

Pro: It converts best when you’re using Adsense and the such because they are very targeted readers.

Pro: Because the traffic is very targeted, you are sure to get people to subscribe to your feed.

Con: It is very hard to get indexed on the front page where most of that traffic is going to come. For very competitive terms, this can take forever.

Con: You’re relying on very few places to get you your traffic. If you’re banned from one, your traffic can die.

Referred Traffic:

Pro: The amount of work it takes to get front paged on digg or to get a bunch of stumbles is a lot easier than that of getting on the first page of Google.

Pro: The exposure from all those sites means that if a link is removed from one site, your traffic won’t suddenly collapse.

Con: It isn’t as good at converting in comparison to organic traffic.

Con: The traffic is not always the most targeted, especially when dealing with social media sites.

So, as you can see, there are pros and cons to both. Which is better? I’ll leave that up to you to decide. However, I will tell you that from my own experience, a mix of both really is the best bet. Getting some good organic traffic with some good ‘referred’ traffic will mean that you are taking from all the different pots and that’s where the ultimate success comes in. But, if you had to choose, which would you want more? Leave a comment letting us know!