After the first search engine news post we will continue with more editions of SE news! It is always interesting to know what is going on in the search engine world! That is why today we bring you edition 2!
Industry click fraud rate holds at 16.2 percent
The overall industry average click fraud rate was 16.2 percent for Q2 2008. That’s down slightly from the 16.3 percent rate reported for Q1 2008 and up from the 15.8 percent click fraud rate reported for Q2 2007. The average click fraud rate of PPC advertisements appearing on search engine content networks, including Google AdSense and the Yahoo Publisher Network, was 27.6 percent.
Google Knol is open to everyone
The key principle behind Knol is authorship. Every knol will have an author (or group of authors) who put their name behind their content. It’s their knol, their voice, their opinion. We expect that there will be multiple knols on the same subject, and we think that is good.
New Google toolbar PageRanks coming
Matt Cutts is letting us know that a new toolbar PageRank values should become visible over the next few days. He also expects that in the next few days some older penalties on websites will be expiring. This might be good news for guys like David who got heavily penalized a while ago!
August 4th, 2008 at 1:46 pm
I hope so!!!