Last week, I brought up how putting adsense on your blog could actually have a negative effect on your potential earnings. What I meant by that was that you can get so used to making that slight, passive income that you won’t take the necessary risk and jump to private advertising. So, it brings me to my basic point from that article.
The goal when monetizing your blog should be to make your money from private advertisers.
Voila…That’s it. That’s what your goal should be. Now, people are going to say: “why should I spend my time trying to get private advertisers when I can just put up Adsense and programs like that to make money?” The answer is very simple…Why should you rely on any other company to make you money? Why should you give them anything?
I’m not a proponent of greed, but I am proponent of making as much money as humanly possible on your website. If you have the opportunity to sell your advertising space to a private advertiser, you’re cutting out the middle man. The goal of a middle man is to make a profit. If you get rid of that middle man, the profit is gone for them and you get everything. Why give your money to someone else?
Getting private advertisers, though, is difficult which is why these programs are nice. But don’t rely on them. Use them as a secondary form of earning. Having Adsense on your site is not bad and it can definitely make a nice, residual income. But, you want to try and sell private advertising as well.
What’s better? Getting a quarter a click and hoping to get 100 clicks to make $25 a day? Or, having the ability to sell a single ad for $750 on your blog? Which will make you more money? Well, you’re looking at $750 for each of those ads. The Adsense one will make $750 a month and the private advertiser will make you $750 a month. But, let’s ask a question…Are you guaranteed to get 100 clicks a day? Are you guaranteed to get a quarter a click per click? No. But you are guaranteed to get $750 if that’s the cost of that ad space.
Do you see now why I am a strong proponent of private advertising? You get all the money and you’re guaranteed this money every month. You’re not paying commission to someone else and you’re not fluctuating day to day on your earnings. You know at the beginning of the month about how much you’ll make based on how many advertisers you have. That gives you the ability to invest correctly.
Your goal should be to get private advertisers when your blog gets to the point of achieving that success. It’s tough, but possible.
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