Earnings Exposed

Advertising is very important to business; that should be very obvious indeed. But, more and more companies are using internet ads as part of their marketing strategies. Now let’s see what are the advantages and disadvantages of online ads compared to any other medium.

Advantages:

1. Low Cost - Eventhough the Internet ad might be viewed as “classy” or far-reaching, as compared to other medium, this is far cheaper than most.  Internet Ad Packages are offered for as low as $29.99 for a one-month run-time period.
2. Capture market - Should your product / service aim to cater to the younger generation or the corporate-oriented ones, Internet ad would be best since they would always be “hooked-up” into the net surfing sites that might have a link to your very own.
3. Hassle free - All you would ever really need is a PC (and some knowledge and bright ideas in forming your site) wherein you could open your site, search for the best Internet Ad package, and check / update the status of your ad.  You may actually never have to leave your home to advertise!
4. Updated ads - Unlike the TV ads that need to be updated on a regular basis, Internet ads may run for quite some time without the need for change.  If so, change in the site is very minimal and may be done easily at home.

Disadvantages

1. Scope - Limited market may be captured if one would solely use the Internet Ad for advertising.  Although most people now are into the use of technology, i.e. surfing the Internet, still, majority of the average consumers still relies on the old form of advertising as a means of gathering information about certain products / service.
2. Additional cost -If one would enlist the help of another professional or establishment to produce the site for their product or service, this would entail additional costs on the part of the entrepreneur.

The aim of Internet ad is to offer the widest range of the brand at the least possible cost. Now, does that not sound good or what?