Earnings Exposed

The aim of a sales page on a website is to give your customers only two options; buy your product or leave your website. Why let them leave without giving yourself another chance to sell to them? You don’t have to…
The secret is to use what is known as an autoresponder which is an email utility you can use to save the contact details of your visitors and then to send them emails at set intervals. The underlying concept behind the use of autoresponders is that people rarely buy on their first visit to a website. Research has shown that most people need repeated contact with an advertising message before they respond to it and purchase the product or service.

To get round this, you have to design your email series so that it is not perceived to be advertising. A good way to do this is to design your email series to include plenty of useful information; give your subscribers some good quality free information in each email and weave your advertisement into it. But first, you have to get them to subscribe with lots of teasers.

For example, let’s assume you are selling an e-book titled “101 Dieting Tips”. You could create a series of 7 emails, each containing a single dieting tip. At the end of each email you could inform the reader of your e-book containing 101 tips and include a link to your sales page.

Finally, a properly designed opt-in form which causes many of your website visitors to subscribe to your information series will incorporate these three design tips:

1) Use a heading, in a larger font and of a different color to the rest of the form, which includes a major benefit.

2) In as few words as possible explain two or three additional benefits your reader will receive from subscribing to your opt-in list. A list of bullet points is the best way to do this.

3) Your primary objective is to get your visitor to join your opt-in list, so ask them to subscribe. Get into the conversation going on inside their mind, use words like “Yes! Send Me the Tips Now!” on the submit button of your form.