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Each one has its own benefits and each one has its pluses and minuses. But, mostly importantly, each one is necessary for your site to really grow big. You won’t have the best success possible if you’re lacking in one of those departments. Have only organic traffic and you’ll be missing out on a huge market in the social bookmarking area and have only that and you’re missing out on a huge market in organic traffic. So, strive for both. But, here are the pros and cons of each.

Organic Traffic:

Pro: It converts best when you’re using Adsense and the such because they are very targeted readers.

Pro: Because the traffic is very targeted, you are sure to get people to subscribe to your feed.

Con: It is very hard to get indexed on the front page where most of that traffic is going to come. For very competitive terms, this can take forever.

Con: You’re relying on very few places to get you your traffic. If you’re banned from one, your traffic can die.

Referred Traffic:

Pro: The amount of work it takes to get front paged on digg or to get a bunch of stumbles is a lot easier than that of getting on the first page of Google.

Pro: The exposure from all those sites means that if a link is removed from one site, your traffic won’t suddenly collapse.

Con: It isn’t as good at converting in comparison to organic traffic.

Con: The traffic is not always the most targeted, especially when dealing with social media sites.

So, as you can see, there are pros and cons to both. Which is better? I’ll leave that up to you to decide. However, I will tell you that from my own experience, a mix of both really is the best bet. Getting some good organic traffic with some good ‘referred’ traffic will mean that you are taking from all the different pots and that’s where the ultimate success comes in. But, if you had to choose, which would you want more? Leave a comment letting us know!

Because of that, we want to target it as much as we can. When you see these people saying their site makes $100 a day from Adsense, it’s not because of return visitors, it’s because of that organic traffic. They are click happy and they are the ones you want to target if you run a site where Adsense is big. This blog is different…No Adsense. So, we target traffic in general. But, if you were looking to get that organic traffic, you need to get ranked in the search engines. How? Build links. So, I’m going to take you into my head and let you see what I do when I am link building. Come along on the journey.

Step One: Find Same Niche Sites

The first thing I do is go out and look for the blogs that are in a similar niche. Therefore, on this blog, I went in search of: JohnChow.com, JohnCow.com, ProBlogger.net, etc, etc…But, don’t just stick to the big blogs. Find the little blogs as well. Why? They’re links to. Put together as many of these sites as you can. If you can only find ten in your niche, write them all down in a word document. If you can find fifty, write them down. You want to have as many as you can so you can prepare your campaign.

Step Two: Find High PR Directories

Look, I think page rank is ridiculous…Unfortunately, a ton of people think it is the WORLD. Because of that, you want to have it. To get it, you need to find directories that have good page rank. Try to find directories that are going to let you deep link as well. Having a high PR home page is great. Having page rank on your inner pages…Even greater. If you can find about ten of these, you’re pretty good. Granted, more is better, but in one day, stick to ten.

Step Three: Get to Work

This is where you begin commenting and submitting your blog to the directories. Make sure your comments are good. Whether they come from a do_follow or no_follow blogs, make them good and link back with the keyword you want to rank for. According to a test by Jon Waraas, Google still indexes with no follow links. So, get them. Comment with good comments…I’ll write a post later on about what makes a good comment and a bad comment.

The next step is to submit to the directories. Since you’re going to hopefully be deep linking to a few of your stories, do some research and find what keywords are searched a lot that correlate to that story. If you can get those keywords to rank well for you, your stories will bring in more traffic. There’s nothing better than a deep linked article getting traffic for you. That’s money in the bank, baby…That’s money in the bank.

Watch and Enjoy

The truth of the matter is this…Link building sucks, but it’s effective. In any given day, I am building links for any of my five different websites. Why? Links are necessary. If you spend a total of six hours working on ONE blog, spend a good bulk of that time writing content, but spend at least one hour a day commenting and building links back to your blog. You won’t see it today…You won’t see it tomorrow. But in six months or a year, the benefits of you building all those links will be tremendous.

Is it full proof? Of course not. But, as you can see from the strategy I use, it does build links. The blogs will appreciate it because they are getting comments. The directories will appreciate it because they’re getting submissions. And you’ll love it because you’re ranking for the keywords you want. It’s effective, but it can get boring. So, try and find that discipline to get the work done. Links will bring traffic. And links will get you indexed and ranked better. It’s really as simple as that.