But, because of the rise of sites that make it so easy for us to follow each other, there also comes a means in which you and I can take advantage of all those people! Now, I don’t mean take advantage of them in a malicious way. But, take advantage of the fact that they are probably looking for information and you are their source. That is, if your niche fits the niche they are looking for. But, rest easy, my friends…Someone is always going to be looking for your niche.

That means that if you want to get those people looking to find your information, you need to get them to see your site. Enter social networks. These are sites that allow people to find interesting and enticing stories and read up on them. I can say from personal experience that I have found sites I never thought existed. The way I think about social networking sites is that they are the means to make any website appear on my browser rather than the site listed #1 or #2 on Google. Wikipedia and…Wikipedia.

I’m late in my post to tell you that you need to jump on the bandwagon and get some of the traffic from these great sites, but sometimes, you need a reminder. I can tell you that when I first started on the web, I didn’t believe the others. All I cared about were the search engines. I knew if I could get the front page, I’d be set. Do you have any idea how hard that is? By using social networks, you get an increase in traffic, an increase in readers, and you know what? You get an increase in links so you can suddenly get on the first page.

Social networking is almost a way in which we can help each other. If I find a story I like, I stumble it. If I see something I enjoy on digg, I give it a digg. But, then people start to notice that I am stumbling or digging their stuff and they befriend me. Voila, I have networked. The power of social networking should never be forgotten. Over the next few days, I am going to touch on a few specific social networks that I think are incredibly important. To give you a quick rundown of just two of the ones I’ll talk about, Digg and Stumble Upon are my two favorites. But, there are others. So, subscribe to the RSS feed and stay tuned for more posts.